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5 Tips for Effective Public Relations

“The difference between a good organisation and a great one lies in the hands of the Gods – or as we like to call them here at MediaHQ, the PR professionals.”
Andrea Palmentiero of MediaHQ, a leading media contacts database provider, shares 5 tips for building positive relationships in order to get, and keep, a good name for yourself and for your company.


1) Speak on a Panel

PR professionals pride themselves on their strong communication skills and ability to communicate well with others.  Which makes it so ironic that so many of them suffer from Glossophobia or the fear of public speaking. Public speaking involves standing up in front of a crowd, with all eyes on you.  Every word you’re saying and gesture you’re making, being analysed and judged by your audience–no pressure right?  The best way to not only overcome this anxiety but also become great at public speaking is simply by practising.  The easiest way to expose yourself to the art of public speaking is by speaking on a panel.  This gives you the same practice as speaking in front of a large crowd, just in a more laid back and less intimidating environment.


2) Take a writing class

As important as strong speaking skills are in this industry, being able to communicate as faultlessly through your writing is just as important. In the world of PR first impressions won’t always come through a face to face interaction – emails and press releases may be that first touchpoint.  Because of this, your professionalism must shine through in your writing in order to ensure the credibility of you and your company, when your smile and personality cant.  In order to make sure you meet these requirements, we suggest taking a writing class to strengthen your writing and grammar skills– we guarantee you, you’ll learn a lot more than you think.


3) Mine social media data

Contrary to the negative perception in society about addiction to social media, people in the PR world can use this obsession to their advantage.  With every post, like, and comment that the public puts out there is a trail left behind that can be noted, tracked, and acted upon by people in this industry. With this information, PR professionals are able to research their consumers through their behaviour and with that can identify patterns and understand their motivations.

By tracking your consumers social media behaviour, you are gathering valuable information for the growth and success of your company’s future.  You are able to see what works and doesn’t work quite literally by your publics likes and dislikes, which is the most direct feedback a PR department can get.


4) Review the content of social media mentions

Closely related to the likes and dislikes of posts, PR professionals should also be reading the comments posted on social media about their organisation.  We all know that people don’t hold back when behind the comfort of a computer screen but this could actually work in favour of PR professionals.  By reading these comments, professionals can carry out more specific research on consumer behaviour. Because it’s easier for people to express their feelings about something through Facebook or Instagram comments, their feedback is usually the most honest opinions that they have.  A single comment can contribute to important changes or improvements within an organisation, in order to provide the best possible experience for its customers.


5) Compare yourself with benchmarks

The PR world is a very competitive one.  You must always be aware of what is going on around you, especially when it comes to the behaviour of your competitors.  By comparing your own company’s staffing and results to that of your leading competitors, you are ensuring that your company is not falling behind.

By using a company that is similar in geographical location, similar in vertical markets and similar in social media audiences, you are setting realistic expectations for your organisation and its performance. This will ensure that you’re keeping your organisation on track, up to date, and a step ahead of your opponent, which is imperative in such a competitive atmosphere.

By practising these 5 simple steps, you will not only improve your PR, but you will also ensure the success of your organisation and its reputation with its consumers.  

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