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“Is This The Best A Man Can Get?” – New Gillette Ad Causes Twitter Storm

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Gillette’s newest ad campaign isn’t about shaving, or beards or personal hygiene.

The company’s “We Believe” ad – a one minute and 48 second spot posted to its social media accounts this week – addresses serious issues like toxic masculinity, sexual harassment, mansplaining and the #MeToo movement.

Gillette plays on its famous tagline and asks: “Is this the best a man can get?”, sparking heated debate across social channels, with some threatening to boycott the razor company over its “offensive” and “patronising” message.

 

 

“We expected debate. Actually a discussion is necessary. If we don’t discuss and don’t talk about it, I don’t think real change will happen,” Pankaj Bhalla, Gillette’s North America brand director, told CNN Business.

He said he hopes men who watch the video will be inspired to act like role models and show younger children how to stand up to bad behaviour and treat other people with respect.

 

Check out the ad here:

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