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#IWD2020: An opportunity for companies to promote women, or promote themselves?

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Of all the many articles to highlight, celebrate, and promote International Women’s Day 2020, this editorial from Forbes’ Maggie Mc Grath on brands capitalising on the day perhaps sums it up best.

Yes, we have a long way to go to gender equality in the workplace, and any initiative to put that in the spotlight is worthwhile. But are companies, brands and politicians using the day to promote women, or to promote themselves?

As Greta Thunberg so succinctly put it:

“What we women want today – and every day – is equality, not congratulations or celebrations.”

 

Maggie Mc Grath, Editor, Forbes Women:

“For an occasion that dates back to 1908—when 15,000 women marched through New York City and campaigned for better working hours, fairer pay, and the right to vote—I have mixed feelings about it (International Women’s Day).”

“Don’t get me wrong: a day meant to champion gender equality is well worth noting. But over the past few years, IWD has become so commercialised and so crowded with content that all the noise makes it hard to see the original point of it all. And it also, I fear, adds to the perception that stories for and about women are only relevant one day of the year.”

“So here’s what I propose instead: take action today. If you’re a business owner who hasn’t done a company-wide pay equity analysis, commit to one now. If you’re part of your company’s c-suite, raise your voice for equitable parental leave policies across all levels of employees.”

Cheers to that.

#IWD2020

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