Business Books in Brief
In this new series we will round up the key highlights from the best business books out there, to keep you up to date on the latest research and allow you to try before you buy.
Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds, by Carmine Gallo.
“After analyzing 500 of the best TED talks, interviewing speakers whose TED presentations have been viewed nearly 20 million times, and pouring over research by leading neuroscientists, I’ve reached the conclusion that the human brain is wired to love the TED style. People simply can’t get enough of TED talks because they are truly addictive.” Carmine Gallo.
Falling under three categories – emotional, novel and memorable – Gallo identified nine traits in her research of the most successful and inspiring TED talks. Master these 9 public speaking tips and never fear a presentation again.
1. Unleash the Master Within
Dig deep to identify a unique and meaningful connection to your presentation topic. You stand a much greater chance of persuading and inspiring your listeners if you express an enthusiastic, passionate, and meaningful connection to your topic.
2. Master the Art of Storytelling
Tell stories to reach people’s hearts and minds. Brain scans reveal that stories stimulate and engage the human brain, helping the speaker connect with the audience and making it much more likely that the audience will agree with the speaker’s point of view.
3. Have a Conversation
Get help planning, get early feedback, then rehearse, rehearse, rehearse so that you can deliver the presentation as comfortably as having a conversation with a close friend. If your voice, gestures and body language are incongruent with your words, your listeners will distrust your message.
4. Teach Me Something New
Intrigue and jolt your audience out of preconceived notions by revealing information that’s completely new, is packaged differently or offers a fresh and novel way to solve an old problem.
Apparently 18 minutes is the ideal length of time for a presentation – any longer and your audience will suffer from ‘cognitive backlog’ (information overload)
5. Deliver Jaw Dropping Moments
Jaw dropping moments create what neuroscientists call an emotionally charged event, a heightened state of emotion that makes it more likely your audience will remember your message and act on it.
6. Lighten Up
Don’t take yourself too seriously. Humour lowers defences and people are more willing to do business with someone they like.
7. Stick to the 18-Minute Rule
Apparently 18 minutes is the ideal length of time for a presentation – any longer and your audience will suffer from ‘cognitive backlog’ (information overload) which prevents the successful transmission of ideas.
8. Paint a Mental Picture with Multisensory Experiences
Try to touch as many of the senses as possible by using images, videos, props and more than one voice bringing the story to life.
9. Stay in Your Lane
Be authentic, open and transparent. If you try to be something or someone you’re not, people will spot it and you will fail to gain the trust of your audience.